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Company Profile

HEART CORPORATION
plans, develops, and sells fun sweets and toy sweets so that children can feel their dreams and play in their daily lives and develop their rich sensibilities.

Overview

Capital
93 million yen
President and CEO
Shinya Sugizaki
Director
Yoichi Ishikawa
Kazutaka Taguchi (part-time)
Auditor
Shinya Sato (part-time)
Number of employees
75
employees 66 partner employees
(as of the end of March 2025)
Bank
Sumitomo Mitsui Banking Corporation
The Bank of Tokyo-Mitsubishi UFJ, Ltd.
The Ehime Bank, Ltd.
main office
3-150-8 Okaga, Matsuyama, Ehime 791-8057, Japan

Sales office
Sendai / Gifu / Osaka / Fukuoka / Miyazaki
Products handled
Toy sweets, fancy sweets, Christmas products, Valentine's Day products, White Day products,
Halloween products, Children’s Day products, etc.
Main distributors
[East]
wide area confectionery wholesaler, local confectionery wholesaler, general merchandise wholesaler, convenience store, other
[West]
national chain GMS mass retailers, regional grocery chains, convenience stores, family
Lee restaurants, route sales to other over-the-counter
Annual sales
6.6 billion yen for the fiscal year ending March 2025

History

1952

January
Founded in Matsuyama City

1963

July
Established Ikawa Shoten Co., Ltd.

1966

June
Opened Tokyo branch (Kinshi, Sumida-ku)

1970

January
Construction of head office building (Matsuyama city center)

1971

November
Received an award from the Takamatsu Tax Department Matsuyama Tax Office for an excellent tax return corporation

1973

September
Opened Fukuoka Sales Office / Construction of Tokyo Branch Office

1974

February
Received a long-term contribution to regional industry promotion from the Matsuyama Chamber of Commerce and Industry
September
Opened Osaka Sales Office

1976

November
Received a commendation as a good corporate tax payer

1978

November
Changed company organization and company name to become Ikawa Co., Ltd.

1980

November
Headquarters new building (Matsuyama city center) construction

1983

April
Established affiliated company HEART CORPORATION
May
Received a 30-year contribution commendation for regional industry promotion from the Matsuyama Chamber of Commerce and Industry
November
Receive an award from an excellent tax return corporation

1985

September
Opened Saga Sales Office

1986

April
Opened Kanazawa, Wakayama, Okayama sales offices

1987

September
Opened Oita Sales Office

1988

January
Shimonoseki Sales Office opened
March
Tokushima opens Kochi sales office
April
Kurume opens Kagoshima sales office
November
Receive an award from an excellent tax return corporation

1989

September
Matsue Sales Office opened

1992

March
Established Carnival Co., Ltd., an affiliated company
September
Construction of distribution center (Nishihabu, Matsuyama City)
November
Receive an award from an excellent tax return corporation

1993

September
Completion of the second phase of construction of the distribution center

1994

April
Established Asuka Co., Ltd., an affiliated company

1995

March
Started 3C movement with the goal of creating a good corporate culture

1996

June
Introduced ICAS, a commercial personal computer network

1997

October
All employee PC network operation started

1998

November
Receive an award from an excellent tax return corporation

2000

April
In order to unify the manufacturer brand to "Heart", 4 subsidiaries were integrated into 1 HEART CORPORATION

2001

November
Entered the figure toy confectionery market based on the (unidentified creature) UMA that appears in the magazine "Mu"

2003

November
Receive an award from an excellent tax return corporation

2004

September
Obtained ISO9001 certification from HEART CORPORATION, a subsidiary of development and manufacturing

2005

March
Established a subsidiary, Heart Creation Co., Ltd., in Hong Kong.

2006

June
Ikawa Co., Ltd. and HEART CORPORATION merged to become HEART CORPORATION
December
Gum pot series released

2008

July
Developed ISO9001 certification acquisition-Expanded to logistics company-wide

2010

June
Two bases, Matsuyama Office and Matsumae Product Center, were
relocated and integrated into the newly established Okaga Office to improve operational efficiency.

2012

May
Received a certificate of commendation from the Matsuyama Chamber of Commerce for the 60th anniversary of its founding
December
Completion of a new distribution center adjacent to the Okaga Plant

2014

August
Expansion of distribution center

2015

May
Exhibited at overseas exhibitions (Thailand, Bangkok, Singapore, San Francisco)

2017

June
Established Nexus Division

2019

November
Joined BANDAI NAMCO Group

2022

April
Tokyo Head Office moved to Bandai No.2 Bldg.

2025

July
Tokyo Office moved to Nihonbashi Horidome-cho.
Head office registration is moved from Tokyo to Matsuyama.